Last updated on 18 JUN 2020

How would you like to grab some extra Google window space for your business – ABSOLUTELY FREE!

Today I will reveal how to use Schema.org to optimize for multiple locations and explode website visits for each city you operate in. If you liked my blog on essential schema every website should have, you’ll love this!

Warning! Few websites use this secret SEO technique for multiple locations, which makes it a powerful marketing weapon and an absolute no-brainer for your website.

Schema for business with multiple locations

The complicated looking Schema markup below tells Google how your business and business addresses are related to one another and specifies the hierarchy. This avoids confusion surrounding different branches and head offices with the same business name and can massively improve your visibility in Google search. You can use it to specify:

1. Which business address is your main office or HQ
2. Which locations are individual sub offices/ shops or franchises (in Schema they are referred to as “branches”)
3. The address, phone number, opening hours, services of each branch.

For illustration, we will invent a chain of health spas called the “Mandarin Duck”.

Schema to referencing your branches

Use the Schema below on head office web pages when you want to reference child branches (shops/ sub-offices, etc).

<!–START OF MARKUP FOR HEADOFFICE–><br /> <!–Use itemref to specify the sub branches–> <div id="headoffice" itemscope itemtype="http://schema.org/HealthAndBeautyBusiness" itemref="branch_florence branch_rome"> <!–Business name–> <h3 itemprop="name">Mandarin Duck Spa</h3> <!–Business description–> <span itemprop="description">Head offices of Mandarin Duck Spa – luxury spa and health center.</span> <!–Head office NAPs–> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">Via Dante 1</span>, <span itemprop="addressLocality">Milano</span>, <span itemprop="addressRegion">MI</span> <span itemprop="postalCode">20100</span> </div> Tel: <span itemprop="telephone">+02 345 6789</span><br><br> <!–Head office opening hours–> <h4>Opening Hours</h4> <time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr 08:30-20:00">Mondays-Friday 8:30am – 8pm</time><br> <time itemprop="openingHours" datetime="Sa, Su closed">Saturday-Sunday: Closed</time><br> </div> <!–END OF MARKUP FOR HEADOFFICE–> <!–START OF MARKUP FOR THE FIRST BRANCH–> <div id="branch_florence" itemprop="subOrganization" itemscope itemtype="http://schema.org/HealthAndBeautyBusiness"> <!–Branch name–> <h3 itemprop="name">Mandarin Duck Spa – Florence</h3> <!–Branch NAPs–> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress">6 piazza duomo</span>, <span itemprop="addressLocality">Florence</span>, <span itemprop="addressRegion">FI</span> <span itemprop="postalCode">50121</span> </div> Tel: <span itemprop="telephone">+05 555 321</span><br> <!–You may also add any other schema here for the branch such as opening hours, description, services–> </div> <!–END OF MARKUP FOR THE FIRST BRANCH–> <!–Repeat the above code for each branch–>

Note I used “HealthAndBeautyBusiness” for the ItemType. To find a suitable ItemType for your business, use this spreadsheet (opens on Google Drive).

Schema to referencing your HEAD OFFICE

Use the Schema below on branch pages to reference the head office (parent organization).

<!–START OF MARKUP FOR BRANCH–><br /> <!–Use itemref to specify the headoffice ID–><br /> <div id="subOrganization" itemprop="subOrganization" itemscope itemtype="http://schema.org/HealthAndBeautyBusiness" itemref="Headoffice"><br /> <!–Branch name–><br /> <h3 itemprop="name">Mandarin Duck Spa – Florence</h3><br /> <!–Branch description–><br /> <span itemprop="description">Florence branche of Mandarin Duck Spa – luxury spa and health center.</span><br /> <!–Branch NAPs–><br /> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><br /> <span itemprop="streetAddress">6 piazza duomo</span>,<br /> <span itemprop="addressLocality">Florence</span>,<br /> <span itemprop="addressRegion">FI</span> <span itemprop="postalCode">50121</span><br /> </div><br /> Tel: <span itemprop="telephone">+05 555 321</span><br><br><br /> <!–Branch opening hours–><br /> <h4>Opening Hours</h4><br /> <time itemprop="openingHours" datetime="Mo,Tu,We,Th,Fr 08:30-20:00">Mondays-Friday 8:30am – 8pm</time><br><br /> <time itemprop="openingHours" datetime="Sa, Su closed">Saturday-Sunday: Closed</time><br><br /> </div><br /> <!–END OF MARKUP FOR BRANCH–></p> <p><!–START OF MARKUP FOR THE HEADOFFICE–><br /> <div id="Headoffice" itemscope itemprop="parentOrganization" itemtype="http://schema.org/HealthAndBeautyBusiness"><br /> <!–Head Office name–><br /> <h3 itemprop="name">Mandarin Duck Spa – Head Office</h3><br /> <!–Head Office NAPs–><br /> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"><br /> <span itemprop="streetAddress">Via Dante 1</span>,<br /> <span itemprop="addressLocality">Milano</span>,<br /> <span itemprop="addressRegion">MI</span> <span itemprop="postalCode">20100</span><br /> </div><br /> Tel: <span itemprop="telephone">+02 345 6789</span><br><br /> <!–You may also add any other schema here for the HEAD OFFICE such as opening hours, description, services–><br /> </div><br /> <!–END OF MARKUP FOR THE HEADOFFICE–>

FAQ

What is Schema.org?

Schema.org is a markup language that highlights to search engines in a clear and structured way, what your site is about, what you do, and even how your branches are related to one another.

With a clearer picture of what you do, search engines better index your website, showing additional information such as business addresses, reviews, prices, dates and even events dates – an excellent way of grabbing extra Google window space – FOR FREE!

Websites use Schema markup to stand out against competitors in search – which can sky rocket your click-through rate.

What is a multiple location business?

A multiple location business is a company with branches, offices or shops in more than one location. Any chain of hotels or restaurants would qualify as a multiple location business.

Do I already have Schema.org on my website

With no technical knowledge, plug your homepage URL into Google’s Structured Data Tool. The results tell you if your webpage has Schema (green is correct Schema, red signifies with errors – contact us to fix your schema errors).

Grab your free Google window space today

Show me a business that doesn’t want tons of extra site visits? Adding multi location Schema to your website is a no-brainer and you’d be crazy to miss out.

About Mike Fitzpatrick

Mike is web developer and consultant at Jeyjoo, with a track record of transforming businesses into online market leaders.