Which is best – a template or a custom designed website?

Last updated on

When building a new website, there are two options for getting the look you want: using an off-the-shelf template or asking your web agency to build a customized design.

Off-the-shelf templates or themes are cheaper and quicker to set up, but lack the customization, flexibility, branding and originality of a fully customized site. They are also bulky and notoriously slow.

Which is the best choice for your website?

Either route has its pros and cons. The right choice for your website comes down to budget and company image.

When to get a website template

Use a website template in any of the following situations:

  • When it doesn’t matter if your site looks like another site
  • When you are on a tight budget
  • If you are trying to build your own website and have little experience of web design.

Themeforest is a great place to find a theme. Always check with your developer before purchasing a theme – some themes look great, but under the surface and they have serious flaws.

When to get a customized website design

  • Medium-large companies should always go for a 100% customized website with professional branding and image.
  • Complex websites and web apps are also likely to need a custom design, as website templates will probably not render well on the ad-hoc part of your website/app.

Website template Vs customized design

Website templates Customized design
Set-up time Quick Medium
Branding Restrictive Complete control
Layout and design options Restrictive Complete flexibility and control
Unique No – other websites that look the same Your website is unique
Costs Cheap Can be more expensive

Trust the experts

If you choose the a website template or a custom design, always consult a professional designer who can help you make the right decisions.

Our experienced team is here to guide you to the right choices quickly and efficiently so you can get on with running your business.

About Mike Fitzpatrick

Mike is web developer and consultant at Jeyjoo, with a track record of transforming businesses into online market leaders.

Find out how we exploded our website visits 170% in 5 months

SARA DING

(Owner Juicing for Health)

2 million monthly visitors
1.1 million Facebook followers

Proven SEO results

We’ve worked with

A selection of the companies we have worked with

Client reviews

Our clients love the work we produce...

Quick, efficient and a better job than I imagined! I cannot recommend Jeyjoo enough.
Ali Jawad, British Powerlifter

Within just a few months we gained an excellent search engine positioning for our chosen keywords.
Roberto Ricco – Afi Esca

Our site is contemporary, clean and clear – everyone wants to know who made it.
Raphael Baglione – Door to Innovation

Ready to start earning online?

We can transform your business into a Google #1 website and grow your revenue



    I have read and accept the privacy policy

    No thanks! (I don't want more business)