Responsive, AMP, PWA, Social, Vlogs – confused? How to decide which features your website needs

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Responsive design, AMP pages, Web Apps, Progressive Web Apps, SEO and optimization, Schema, content writing, Social Networks, Pagespeed, blogs and vlogs. Confusing right?

What are they and do you really need them on your site?

Here’s a simple explanation of each feature to help you decide.

Features your websites should have

Responsive design

Responsive design means that your website adapts to fit the size of your screen. It allows your site to be viewed from any device from a large desktop PC to a tiny Smartphone. Essential

SEO

All websites should have been search engine optimized (SEO) by your developer from the go. This allows Google to understand your web pages, helping your site rank well in search. Essential

Schema.org

Schema is an advanced SEO technique that should be used by your developer to mark up your code from the go. Essential

Page speed

Page load speeds are a big deal – users abandon slow websites, and Google factors in speed when ranking your site. Essential

Content writing

If you want to rank well in search, you should have unique, informative and well-written content on your website covering your main selling points and products. Find out why content writing is important. Essential

Blogs

Like content writing, blogging can increase your reach, and bring new users to your site. You should blog if you have useful content to share. For example product guides, events, latest news, industry commentary. Essential

Social Networks

If your business uses them, social networks should integrated on your site. Add follow links and like boxes to your site to attract new followers. Share buttons help to increase your reach. You can also add feeds such as your Twitter stream or Instagram photos directly into your website. Essential

Non-essential website features

The following are only beneficial in the circumstances outline below.

AMP

Accelerated Mobile Pages (AMP) are a very simplified version of your web pages for Mobile users only that load almost instantly when opened on the phone. AMP can help boost your visits from mobile users.

Generating AMP versions of your key articles is not essential, but can be beneficial if your website is slow loading, or your users are in an area of poor internet connection. Nice to have

Progressive Web Apps (PWA)

A website can reach anyone, anywhere, on any device (phone, tablet, PC, even smart TV) – but only when they are online.

Native Smartphone apps are available offline, have an home screen icon to act as a daily reminder to the user that the app is there, and allow the App owner to send push notifications (alerts) to the user to generate interest and market products. But native apps are only available to Smartphone users who have downloaded the App.

PWA combines the wide reach of websites with the visibility, push notifications and offline availability of Native Apps.

Think of a PWA as an App version of your website that can be installed anywhere – Smartphone, tablet or PC. It is available offline, and you can send push notifications to users, for example every time you launch an product, publish a new post, or have a special offer on. Powerful stuff!

Consider PWA like having an extra marketing channel. It has extra set-up and running costs. To take advantage of PWA, you need to be sending regular push notifications to generate interest. A useful extra channel

Vlogs

Vlogs are videos shared regularly on your website – like a blog on film. They help you reach and relate to your audience, growing your follower base.

Consider making a Vlog part of your marketing strategy only if you have something interesting to do or say and have the time and resources to produce good quality video. Certain circumstances

Get expert advice

Choosing the right features for your website will play a big part in your success.

If you have any doubts at all, ask our experienced team to guide you to the right choices quickly and efficiently so you can get on with running your business.

About Mike Fitzpatrick

Mike is front end developer and consultant at Jeyjoo. He develops websites and web apps as well as advising small to medium sized business on their online marketing strategy.