How to pick a good website template for your business

Last updated on

Themeforest alone has thousands of website templates and themes – some are superb, the majority good, whilst others are poor. So how do you pick a good website template for your project?

As the best websites come from a collaboration between business owners and the web designer(s), I recommend one of the following approaches:

  1. Either show your designer the type of website your like – preferably with examples, and let them pick the template.
  2. Or you can choose a minimum of 3 templates you like and let the designer vet the selection.

Either way, you get a template to your liking but the designer always picks the final template, giving the added benefit of their expertise and ensuring a reliable template suitable for your project.

How to avoid problems when picking a template

  • Beware amazing photography. Many templates are image-orientated with large stunning photography chosen for effect. The problem with this is that your photos are unlikely to be so nice. By getting suckered in by beautiful imagery, you forget to look at the actual template and layout – is it suited to your website?
  • Is the template structure suitable for the kind of website want?
  • Is the template popular? Templates with lots of downloads and ratings are likely to be regularly updated – which is good.
  • Also check the template release date, the time of the last update, and how responsive the developers are on their forum/ FAQ section. All signs of a well maintained and frequently updated template. You don’t want to end up with a broken or out-of-date template.
  • Pick a selection of least 3 templates you like, and let your designer make the final choice based on the technical aspects of the template and suitability for your project.

Trust the experts

If you choose the a website template, always consult a professional designer who can help you make the right decisions.

Our experienced team can guide you to the right choices quickly and efficiently so you can get on with running your business.

About Mike Fitzpatrick

Mike is front end developer and consultant at Jeyjoo. He develops websites and web apps as well as advising small to medium sized business on their online marketing strategy.

Meet the Team

Mike, web developer, SEO
Web developer, SEO expert
Fede - content writer, marketing, social strategy
Content writer, marketing, social
Lara - Photography and video
Photography, video