eCommerce website development for a health and fitness retailer

Last updated on

Verona

Project overview

We were asked to develop an eCommerce website for a health and fitness retailer – Innovazioni Tecnologiche from Verona in Italy.

eCommerce website development for a health and fitness retailer

Visit the website

www.innovazionitecnologiche.it

The product guides that we produced are the best and most informative on the web, and now attract a large volume of visitors to the website through search engines such as Google.

Tips for creating a new eCommerce website for a retailer in the health and fitness industry

Fresh, young, sporty and beautiful are all adjectives that spring to mind when thinking of the health industry, and should be reflected in the style and feel of the website.

If possible get high quality product photos and videos. Here are some excellent product photography tips

Make sure that all product descriptions are useful and above all unique, to help your eCommerce stand out. Don’t copy from other websites as duplicate content does not get indexed and will lead to your website being penalised.

To drive visitors to the website, we produced several comprehensive guides to various products. The guides are the best and most informative on the web, and now attract a large volume of visitors to the website through search engines such as Google. Find out more about the priceless benefits of thorough content writing for your website.

Website features

  • Full eCommerce functionality
  • Customized design to appeal to the health and fitness market
  • SEO optimized to increase website visitors.
  • Responsive design for easy navigation on PC, tablet and smartphone.
  • Comprehensive product information section designed for successful website indexing. For more info, see content writing.
  • A blog to allow the business to publish news and updates.

Software and technical details

  • Website software: Joomla with Hikashop eCommerce.
  • Joomla Extensions used: hikashop eCommerce modules, K2 for blogging, SH404SEF to improve website SEO and maximize visits from search engines such as Google.
  • Programming languages used: PHP, HTML5, CSS3, Jquery.

Do you need a similar eCommerce website?

About Mike Fitzpatrick

Mike is web developer and consultant at Jeyjoo, with a track record of transforming businesses into online market leaders.

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Find out how we exploded our website visits 170% in 5 months

SARA DING

(Owner Juicing for Health)

2 million monthly visitors
1.1 million Facebook followers

Proven SEO results

We’ve worked with

A selection of the companies we have worked with

Client reviews

Our clients love the work we produce...

Quick, efficient and a better job than I imagined! I cannot recommend Jeyjoo enough.
Ali Jawad, British Powerlifter

Within just a few months we gained an excellent search engine positioning for our chosen keywords.
Roberto Ricco – Afi Esca

Our site is contemporary, clean and clear – everyone wants to know who made it.
Raphael Baglione – Door to Innovation

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