Well indexed insurance information website – Assicurare il Mutuo, Italy

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AIM, Milan

Project overview

We were asked to create a well-indexed website with the best, most extensive and complete mortgage insurance information available in Italy, with high visitor-to-client conversion rate for French multinational Afi Esca.

Go to the Assicurare il Mutuo information website

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Within 8 months of the website being launched, it was top of Google results for most mortgage insurance queries.

How we created a well-indexed insurance information website

There are two important aspects essential for the success of this website:

1. A well executed content writing to dominate the search engine results

As part of our content writing strategy we produced a well organized, highly informative guide to mortgage insurance. The guide is the best online resource available in the Italian language and answers all of the major questions any customer could ask on mortgage insurance.

Within 8 months of the website being launched it was top of Google results for most mortgage insurance queries.

2. High visitor-client conversion rate

Visitor conversion occurs when a casual website visitor leaves their contact details with the company, usually for more information.

To achieve a high visitor conversion rate, rather than the usual boring contact forms or annoying popup, we built a fun and interactive web form that allows users to design their mortgage insurance product through a range of images and questions. The website has clear colourful calls-to-action throughout attracting users to the form.

Website features

  • 100% customized design inline with company branding.
  • Italian SEO optimized to increase visitors exclusively from the Italian market interested in mortgage insurance.
  • Highly visual, interactive web form.
  • Extensive product information section.
  • Easy to maintain and update.
  • Responsive design for easy navigation on PC, tablet and smartphone.

Software and technical details

  • Website software: Joomla.
  • Plugins used: custom built module with HTML Interactive Forms, SH404SEF to increase visitors from search, Gantry Template for a highly flexible layout.
  • Programming languages used: Sql, PHP, HTML5, CSS3, Javascript, JQuery.

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About Mike Fitzpatrick

Mike is front end developer and consultant at Jeyjoo. He develops websites and web apps as well as advising small to medium sized business on their online marketing strategy.


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