New branding and web design for a Startup – Design Thinking

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France

Project overview

We were asked to create a new branding and bilingual website design for business coaching startup Door to Innovation.

New branding and web design for a Startup

Visit the website

www.doortoinnovation.com/fr

The website is now in number 1 position on Google for a broad range of Design Thinking related searches and a perceived authority on the topic.

How we created a new branding and web design for a Startup

Nailing that contemporary look and branding

Business startups usually require a fresh, contemporary look. We went for a clean, minimalist approach, black and white with lime green headers.

Content writing and SEO

Door to Innovation offer training in Design Thinking. To drive visitors to the website, we produced a comprehensive SEO optimized information section, including a Complete Guide to Design Thinking. Our aim was to answer any Design Thinking related question a user may have. The website is now in number 1 position on Google for a broad range of Design Thinking related searches and a perceived authority on the topic. Find out more about content writing).

Website features

  • New logo and branding with contemporary look.
  • Search engine friendly web design. Learn more about SEO.
  • Customised web forms.
  • Comprehensive service guides – to dominate Google search.
  • Blog to allow the company to publish articles and news.
  • Comprehensive guide to Design Thinking to float the website to the top of search indexing. For more info, see content writing.
  • Responsive design for easy navigation on PC, tablet and smartphone.

Software and technical details

  • Website software: Joomla bilingual website.
  • Plugins used: custom built HTML forms, SH404SEF to increase visitors from search, Gantry Framework for a highly flexible layout.
  • Programming languages used: PHP, HTML5, CSS3, LESS, Javascript, JQuery.

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About Mike Fitzpatrick

Mike is front end developer and consultant at Jeyjoo. He develops websites and web apps as well as advising small to medium sized business on their online marketing strategy.

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