New branding and web design for a Startup – Design Thinking

France

Project overview

We were asked to create a new branding and bilingual website design for business coaching startup Door to Innovation.

New branding and web design for a Startup

Visit the website

www.doortoinnovation.com/fr

The website is now in number 1 position on Google for a broad range of Design Thinking related searches and a perceived authority on the topic.

How we created a new branding and web design for a Startup

Nailing that contemporary look and branding

Business startups usually require a fresh, contemporary look. We went for a clean, minimalist approach, black and white with lime green headers.

Content writing and SEO

Door to Innovation offer training in Design Thinking. To drive visitors to the website, we produced a comprehensive SEO optimized information section, including a Complete Guide to Design Thinking. Our aim was to answer any Design Thinking related question a user may have. The website is now in number 1 position on Google for a broad range of Design Thinking related searches and a perceived authority on the topic. Find out more about content writing).

Website features

  • New logo and branding with contemporary look.
  • Search engine friendly web design. Learn more about SEO.
  • Customised web forms.
  • Comprehensive service guides – to dominate Google search.
  • Blog to allow the company to publish articles and news.
  • Comprehensive guide to Design Thinking to float the website to the top of search indexing. For more info, see content writing.
  • Responsive design for easy navigation on PC, tablet and smartphone.

Software and technical details

  • Website software: Joomla bilingual website.
  • Plugins used: custom built HTML forms, SH404SEF to increase visitors from search, Gantry Framework for a highly flexible layout.
  • Programming languages used: PHP, HTML5, CSS3, LESS, Javascript, JQuery.

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