Multilingual website and SEO for health product business

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Kontak, Turin

Project overview

We were asked to re-build a health products website for Kontak – a European leader in bee products. As well as showcasing their products, the website had to have a commercial and corporate sections and attract a large audience through organic search.

Multilingual website and SEO for health product business

Visit the website

The website is now in number 1 position on Google for a huge number of propolis and bee related queries and website visitor numbers have skyrocketed

How to create a successful health products website

Structuring the website

The first challenge was restructuring the website. With a large range of products, patents, brands and an international audience that includes private customers, pharmacies, doctors and businesses we were asked to develop a clean organised website structure and navigation.

Getting the look right

A health products website must be geared to the target audience. It is important to strike a balance between alternative health and conventional pharmacy/ medicine that would appeal to your target audience.

Content writing and SEO

Kontak’s main products are propolis diffusers, propolis supplements and propolis chewing gums. To drive visitors to the website, we produced an comprehensive SEO optimized information section, including a Complete Guide to Propolis. Our aim was to answer any question a user may have about propolis and bee products. The website is now in number 1 position on Google for a huge number of propolis and bee related queries and website visitor numbers have skyrocketed. Find out more about content writing).

Website features

  • Multilingual website
  • 100% customized design
  • SEO optimized to increase website visitors.
  • Custom written Microsoft Excel to HTML program to synchronise retail outlets with website.
  • Responsive design for easy navigation on PC, tablet and smartphone.
  • Comprehensive bee product information section designed for successful website indexing. For more info, see content writing.

Software and technical details

  • Website software: Joomla multilingual website.
  • Extensions used: K2 for content writing, events and blogging; SH404SEF to improve website optimization; custom written extension to convert Microsoft Excel spreadsheet of retail outlets in to HTML and display on the website.
  • Programming languages used: SQL, PHP, HTML5, CSS3, JQuery.

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About Mike Fitzpatrick

Mike is web developer and consultant at Jeyjoo, with a track record of transforming businesses into online market leaders.

Find out how we exploded our website visits 170% in 5 months


(Owner Juicing for Health)

2 million monthly visitors
1.1 million Facebook followers

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Quick, efficient and a better job than I imagined! I cannot recommend Jeyjoo enough.
Ali Jawad, British Powerlifter

Within just a few months we gained an excellent search engine positioning for our chosen keywords.
Roberto Ricco – Afi Esca

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