Hair and beauty website – Natural Line, Bologna

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Fair Fashion, Bologna

Project overview

Italian hair experts Fair Fashion asked us to build a new multilingual website for their new showcase line of natural hair wigs – “Natural Line”. The wigs are designed for women who have suffered permanent hair loss.

Website design for hair and beauty products

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How to create a successful hair and beauty website

Hair and beauty website design

When people are shopping for a wig, they really want to check out carefully what they are looking for.

So first off you need excellent high definition product photos taken from all angles. Use real models rather than mannequins. For their photoshoot, Fair Fashion hired a female models and booked out a villa for the shooting.

For the web design we went for a classy but simplistic design that showcases the stunning photos.

We aimed to create a portfolio website that showcases the products in their best light. Users can quickly find the model they prefer, choose a color and contact the company.

Luxury marketing and SEO

To maximize website visits, we created lots of unique and informative content that covers a broad range natural hair and wig arguments.

Website features

  • Multi-language website in English, French, German, Italian and Spanish
  • Customized website design studied for the hair and beauty sector
  • Model and wig cap selector to showcase the Natural Line product range.
  • Easy to maintain and update
  • Responsive design for easy navigation on PC, tablet and smartphone.

Software and technical details

  • Website software:WordPress multilingual website.
  • Plugins used: Gantry5, YoastSEO to help optimise the website and increase website visitors.
  • Programming languages used: PHP, HTML5, CSS3, MySqli, Javascript, JQuery.

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About Mike Fitzpatrick

Mike is front end developer and consultant at Jeyjoo. He develops websites and web apps as well as advising businesses on their online marketing strategy.


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