Design of a portfolio website for an artist or photographer

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GM, Milano

Project overview

We were asked to build a new portfolio website to exhibit the work of Milanese artist Giovanna Malacarne. The key aspect was having a clear easy to use website where anyone can browse her artwork on any screen – from tiniest smartphone to a 28 inch iMac (ultra responsive design).

Design of a portfolio website for an artist or photographer

Visit the website

www.GiovannaMalacarne.com

How to create an effective portfolio website for an artist or photographer

Grabbing visits through search engines is very difficult in such a vast market as design or photography, so I suggest concentrating your efforts on producing a stunning portfolio website that frames the picture/ artwork in their best light. Concentrate on user experience and producing a website that can create word of mouth and social shares.

To showcase the artist’s work, I suggest a minimalist design (white or dark grey with one other colour for the font), no clutter, and large high definition images. High-end luxury and art markets often work on word-of-mouth and recommendation: so having a beautiful showcase it a must!

Website features

  • Multi-language website in Italian and English.
  • Customized website design studied for the luxury sector.
  • Portfolio to showcase the artwork/ photography.
  • Easy to maintain and update.
  • Large full screen images (even on iMac and other large monitors).
  • Ultra responsive website design for easy browsing on PC, tablet and smartphone.

Software and technical details

  • Website software: Joomla multilingual website.
  • Plugins used: Gantry5, SH404SEF to help optimise the website and increase visitors from search.
  • Programming languages used: PHP, HTML5, CSS3, Javascript, JQuery.

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