Design of a portfolio website for an artist or photographer

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GM, Milano

Project overview

We were asked to build a new portfolio website to exhibit the work of Milanese artist Giovanna Malacarne. The key aspect was having a clear easy to use website where anyone can browse her artwork on any screen – from tiniest smartphone to a 28 inch iMac (ultra responsive design).

Design of a portfolio website for an artist or photographer

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How to create an effective portfolio website for an artist or photographer

Grabbing visits through search engines is very difficult in such a vast market as design or photography, so I suggest concentrating your efforts on producing a stunning portfolio website that frames the picture/ artwork in their best light. Concentrate on user experience and producing a website that can create word of mouth and social shares.

To showcase the artist’s work, I suggest a minimalist design (white or dark grey with one other colour for the font), no clutter, and large high definition images. High-end luxury and art markets often work on word-of-mouth and recommendation: so having a beautiful showcase it a must!

Website features

  • Multi-language website in Italian and English.
  • Customized website design studied for the luxury sector.
  • Portfolio to showcase the artwork/ photography.
  • Easy to maintain and update.
  • Large full screen images (even on iMac and other large monitors).
  • Ultra responsive website design for easy browsing on PC, tablet and smartphone.

Software and technical details

  • Website software: Joomla multilingual website.
  • Plugins used: Gantry5, SH404SEF to help optimise the website and increase visitors from search.
  • Programming languages used: PHP, HTML5, CSS3, Javascript, JQuery.

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