What is Search Engine Optimization (SEO)?

We use Search Engine optimization (SEO) to help websites climb naturally to the top of search engine rankings such as Google, Bing and Yandex. From a business point of view, website optimization is hugely popular as it can greatly improve website visitors and ultimately be used to grow your client base.

Search Engine Optimization for the Semantic Web

What is SEO?

Search Engine Optimization (SEO), is a general term to describe a range of techniques all used to increase website traffic from search engines.

SEO techniques include on-page optimization, off-page optimization, keyword analysis, content writing and link building.

How does SEO work?

When a user searches online, search engines like Google use algorithms to rank websites putting the best answers first. However baring in mind that search engines are just computers.search results are only a "best guess" - Google doesn't really know which is the best site out there to answer your search query.

SEO is the art of helping Google understand what your pages are about using well structured website, well communicated content so they can rank your website highly, sending traffic for relevant searches.

Search Engines have evolved enormously and now look far beyond simple keyword optimization strategies, taking in to consideration a huge range of factors including website trust, your authority as a company and author (wow scary), website loading speed, whether you have a mobile version of your website, how long clients spend on your website, and the quality of the information you provide.

FAQs

Why is SEO so important?

SEO can make or break a website. Approximately 95% of internet users don't look beyond the first page of search results. So even with the best product online, if you're not regularly in the top 10 results you will struggle to compete online.

Benefits of good SEO:

  • Higher ranking on search engine ranking pages.
  • Better click-through-rate from search engine ranking pages.
  • More website visitors.
  • Ultimately better results - be they more contacts, more calls, increased sales.

Does my website already have any on-page SEO?

Here are some simple checks to see if your website is optimized.

Is my SEO agency doing a good job?

We have put together some checks to see how well your website has been optimized.

How long does it take to optimize a website?

Website optimization covers a broad remit of smaller jobs. The amount of time take to optimize a website depends on the size of your website and the current level of website optimization. A good Web Agency will be able to give you a breakdown of the work that needs to be done and timescales. Contact us for a quote

How much does SEO cost?

SEO is no single technique, but a holistic set of checks, techniques, quality controls and good habits. Your website will certainly have some of these in place, though there is often room for improvement. Our SEO packages start from 550 € per month.

You can contact us for a website SEO review and quote.

How long before I start to see the benefits of SEO work?

Sometimes results from SEO (such as listing a website on Google Maps) can produce positive results in 2 weeks. From our experience we generally see major results showing after 6 months.

It's worth remembering that SEO is becoming increasingly orientated towards authority, influence and trust. None of these traits can be achieved overnight - hard work and patience will be rewarded.

Are keywords still important?

Keyword / key phrase analysis are still a key part of the SEO process, but less important than they once were. We are now in an era of the Web 3.0 (known as the Semantic Web), where successful businesses must take a holistic approach to SEO, employing a range of techniques.