This is a quick post showing you how you can bring new life to old photos for use on your website. If you are redesigning your website or company image and do not have access to new photos, this article is for you. I will show you a few basic techniques that we use, when we do not have the time or resource to shoot new images. Of course, we also offer professional product photography (read here).
The original photo
A simple point and shoot photo taken in Milan's famous Piazza del Duomo.
Black and white
Particularly if your photo has dull and unexciting colours, try draining the colour away completely and work with a black and white photo. As we shall see below, this will lend itself well to adding a drop of colour or call to action button later on your website.
Draw attention to one detail in the photo by highlighting colour
In this photo we have drained away all colours leaving behind just the red. This draws attention to the red Metro signs in Milan, and a famous brand of sunnies that unfortunately we are not being paid to advertise.
Depending on the flavour of your website Apps like Instagram offer some great filters that will give your pages a different feel. The image below uses a Seppia filter.
Blur the image and add a Call to Action
The image below has been blurred out,turned to black and white and then I added a few bright buttons over the top. This effect is extremely popular in social media and website design at the moment. The blur removes the emphasis from the picture (whilst maintaining that Milan vibe) and forces the user towards the call to action buttons (which push the user towards a new page, product or some other marketing goal).
Use image as background to your products
If you have access to Photoshop, and some good product photos, you can place your products over the top of the background image. This can give a completely original touch to your branding.
Shape your image
With an image editor, you are limited only by your imagination!
Experiment with different ways of framing your image.
Need professional product photos?
Of course, you may want to start afresh with new photos of your product or business. For more information on our photo shoots, please read here.